Streamline your data management process with the Carsales + Google Customer Match integration

Carsales.com Ltd is the largest online automotive, motorcycle and marine classified business in Australia. Carsales allows car dealers to attract Australians customers interested in buying cars, motorcycles, trucks, caravans, and boats than any other classified group of websites. Together with its subsidiaries employing over 600 people in Australia, Carsales develops world-leading technology and advertising solutions that drive its business around the world. carsales.com Ltd has operations across the Asia Pacific region and has interests in leading online automotive classified businesses in Brazil, South Korea, Malaysia, Indonesia, Thailand, and Mexico.

The carsales.com.au vision is to provide a smooth car buying and selling journey for all Australians. At carsales, everything we do from product development to marketing & communications aims to empower customers and give them greater confidence when it comes to trading cars – regardless of how much they know about cars or how engaged they might be in the process.

Products & Services: the product portfolio of Carsales, continues to expand and diversify, allowing to grow with the evolving needs of customers and provide support during every step of their journey. Research: the research option provides detailed specifications and features for almost any car available in Australia. Compare Cars: Carsales allows users compare the specifications and features of as many cars, side by side.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.