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What is College Confidential
College Confidential was founded to demystify many aspects of the college admissions process, and to help even first-time students and parents understand the process as old professionals.
Benefits of using College Confidential
At College Confidential, there is an editorial team to bring visitors the best college admissions content on the Web. These contributions include: an expert admissions counselor at the independent college, a former Admissions Adviser at Smith College, admissions writer and teacher and, a parent who has participated in the process of admitting their children and is active in high school academics.
Why should I use College Confidential
College Confidential is proud to be a trusted resource for parents, students, high school consultants and college admissions professionals, providing required and published impartial and information resources and content.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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