Streamline your data management process with the College Raptor + Google Customer Match integration

College Raptor makes the college application process simple. It finds the schools that fit you as a student and help manage your applications to make sure you get accepted to a great college; it's more than just a college planning tool.

It's a whole new way to make smarter decisions about college. They are the only site that offers side-by-side comparisons of estimated financial aid packages along with simplified campus match scores and admission chances.

With College Raptor, students and families have the power to make the best decisions. Not only people can they find the schools that best fit their academic and career goals, but they can find the institutions that are most affordable, reduce their need for student debt and create a plan for maximizing their chances of getting in and receiving the most aid. College Raptor is like a cheat sheet for making smarter, more affordable college choices.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.