Streamline your data management process with the CollegeData + Google Customer Match integration

Collegedata is a free college planning website that's committed to helping students and families make the right decisions about college. To successfully apply and get into college, you need to know what colleges are looking for.

You can use this website to learn how to improve your admission chances, make your applications shine, and develop your strategy to become the ideal college applicant. View thousands of real student financial aid awards and see how much students just like you received at any college.

Collegedata offer guides for make easy see the colleges that accept each application, plus deadlines, fees and supplements. Compare your financial-aid awards and see which college is offering you the best deal, and why. See how your awards match up and estimate the cost to earn your undergraduate degree at each college.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.