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What is Constant Contact
Constant Contact is an easy-to-use email marketing platform designed to manage your leads and clients efficiently.
Benefits of using Constant Contact
Constant Contact allows you to get email results fast. Its email letter’s drag-and-drop builder, lets you create beautifully designed emails without writing codes. By using pre-built templates, the process of creating newsletters is even easier. Import your leads The CRM allows you to import all your existing contacts from your email provider, wherever you stored them. Improve subscribers You can increase your leads using web forms that allow people to subscribe to your list. Web forms can be designed from scratch, but you can also use templates provided by the software.
Why should I use Constant Contact
Track your results Constant Contact allows you to track your campaigns’ results. Analyze clicks and email opens, and customize your follow ups based subscribers’ behavior. By doing so, you’ll understand which messages work best, and improve your campaigns to reach your goals.
What is LinkedIn Matched Audiences
LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.
Benefits of using LinkedIn Matched Audiences
The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.
Why should I use LinkedIn Matched Audiences
The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%