Automatically create audiences from Crittenton with the Google Customer Match integration

Crittenton Services for Children and Families of Southern California is committed and continues to adapt to current child welfare trends, adopt evidence-based practices in programming efforts, and proactively addresses community needs within a mental health services context that can positively impact the lives of children and families throughout Southern California.

Crittenton Services for Children and Families of Southern California continues to function as a 24/7 short-term residential treatment center for teen girls and a community-based mental health services provider to children and their families in need of our assistance.

Crittenton Services deals with child and family services, child welfare, therapy, outpatient mental health services, foster care, parenting education, mother-baby program, youth shelter care, wraparound services, short-term residential treatment, family preservation services, family reunification services, transitional age youth program, mental health, chemical dependency treatment, co-occurring disorder treatment, commercially sexually exploited children treatment program, adoption agency.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.