Automatically create audiences from Cubrid with the Google Customer Match integration

CUBRID is engineered as a completely free, open-source relational database management engine, with built-in enterprise-grade features. CUBIRD provides unique powerful features, such as object-oriented database elements relations, data sharing, a native middleware broker, high-performance data caching, customizable and extendible globalization support.

Not the least, it provides a high level of SQL compatibility with MySQL and other known databases. It has a convenient and intuitive Graphical User Interface (GUI) and provides powerful tools to manage the databases, brokers, execute queries and view their results, and many more.

CUBRID is open-source and this mean that you may freely use it, improve it and distribute it. Feel free to add your own tools and drivers or request new ones for your requirements : the community may already have an answer for you or maybe the core development team may include it into the roadmap.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.