Does Facebook Dynamic Ads integrate with Google Customer Match? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting Facebook Dynamic Ads and Google Customer Match
What is Facebook Dynamic Ads
Facebook Dynamic Ads are a specific type of ads that run on Facebook, that allows advertisers to create an ad template that automatically uses the images and details of your data list for the items you want to advertise.
Benefits of using Facebook Dynamic Ads
Dynamic Product Ads use Facebook's pixel or SDK to show ads to people who have already shown interest in your business by performing actions that are important to you on your site. With Facebook Dynamic Product Ads, advertisers are be able to promote any item from a dynamic product catalog, directing the right product to the right person.
Why should I use Facebook Dynamic Ads
Moreover, by using LeadsBridge you can to understand exactly which offer or product your leads are affected. In fact, LeadsBridge can pass the information related to the Retail ID of your ads, directly to your CRM. By doing so, you can perform a targeted follow up to your leads, depending on the object they have clicked on in your ads.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
GMH Consultancy Service has developed campaigns to generate more leads, thanks to Facebook Lead Ads and LeadsBridge, GMH Consultancy Service was able to generate +2690 leads at 5,28$ per lead.