Connect Facebook Offline Conversions with your favorite tool in a few clicks. Choose between over 380 integrations to get the most out from your Facebook Offline Conversions data.
Facebook Offline Conversions integration allows advertisers to upload Conversions data to Facebook and match the transactions that occur in the Offline world, so-called offline sales, with people who had previously seen or clicked on Ads. This means that it is possible to run Ads and track ROI by uploading POS (store) data to Facebook.
Advertisers can measure how much their Facebook Ads lead to real results, such as shopping in their stores, phone orders, reservations, and so on, thanks to Facebook Offline Conversions. To help to understand the effectiveness of advertising campaigns. In fact, is possible to compare the Facebook Offline Conversions of physical stores with the list of people who have seen or clicked Facebook Ads.
To start a campaign, advertisers need to create an offline event set in Events Manager and associate it with an advertising account. Then, during the campaign, upload the interaction data from physical store locations to Event Management. Moreover, they can also upload Facebook Offline Conversions data directly with an offline conversion API or partner integration. After uploading the data, is possible to see the number of offline conversions attributed to people who have seen or clicked on Facebook Ads.
There are many reasons why Facebook Offline Conversions integration can be useful for companies. For example, a car dealership company may set up Facebook Offline Conversions to find out how many people have bought or serviced their cars after viewing or clicking on Facebook Ads.
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This can be done by uploading customer information such as names, email addresses, and telephone numbers from the company's CRM, POS, or payment system to Facebook. Facebook will match the information with the data of users who have seen or clicked on the Ads. If there is a match, Facebook attributes the sale to an ad. This tool allows advertisers to shed light on whether or not their marketing efforts have an impact.
Likewise, a reseller can use the Facebook Offline Conversions tool to find out how many people have bought or sold something as a result of their Facebook Ads.
With this information, is possible to create better Ads that will convert more and will be able to show how many offline sales Facebook Ads are generating.
However, it is worth noting that Facebook has a recommended 28 day period between ad interaction and offline conversion.
Facebook Offline Conversions help to understand the effectiveness of advertising campaigns, comparing offline conversions of physical stores with the list of people who have viewed or clicked on online advertisements.
Facebook Offline Conversions will show the number of offline conversions attributed to people who have viewed or clicked on online Ads. For uploading event data offline on Facebook, it is possible to use integrations with partner tools such as LeadsBridge, thanks to Conversion Sync
You can set up Facebook Offline Conversions with the API. The API allows you to send your offline conversion events such as sales, consultations, and phone calls data to Facebook using the offline conversions API or through partner integration.
Want to get the most out of Facebook Offline Conversions? Here’s the always-updated list of the most requested Facebook Offline Conversions integrations:
Large companies and small businesses use LeadsBridge to automatically sync data between their tools. Here are some examples of what you can do by integrating Facebook Offline Conversions with LeadsBridge:
Sync Facebook Offline Conversions leads
of Facebook Lead Ads
Sync Facebook Offline Conversions leads
from sheets
of Google Sheets
Sync Facebook Offline Conversions subscribers
from auto update lists
of Mailchimp
Sync Facebook Offline Conversions contacts
from tags
of ActiveCampaign
Sync Facebook Offline Conversions contacts
from forms
of HubSpot
Sync Facebook Offline Conversions deals
from deal stages
of Bitrix24 Webhook
Sync Facebook Offline Conversions leads
of Webhook
Sync Facebook Offline Conversions webforms
from products
of Infusionsoft by Keap
Sync Facebook Offline Conversions contacts
from tags
of GetResponse
Sync Facebook Offline Conversions people
from pipelines
of Pipedrive