Integrate Facebook Offline Conversions with LeadsBridge

Ads & Conversions Facebook Offline Conversions

Facebook Offline Conversions allows advertisers to upload Conversions data to Facebook and match the transactions that occur in the Offline world, so-called offline sales, with people who had previously seen or clicked on Ads. This means that it is possible to run Ads and track ROI by uploading POS (store) data to Facebook.

Advertisers can measure how much their Facebook Ads lead to real results, such as shopping in their stores, phone orders, reservations, and so on, thanks to Facebook Offline Conversions. To help to understand the effectiveness of advertising campaigns. In fact, is possible to compare the Facebook Offline Conversions of physical stores with the list of people who have seen or clicked Facebook Ads.

To start a campaign, advertisers need to create an offline event set in Events Manager and associate it with an advertising account. Then, during the campaign, upload the interaction data from physical store locations to Event Management. Moreover, they can also upload Facebook Offline Conversions data directly with an offline conversion API or partner integration. After uploading the data, is possible to see the number of offline conversions attributed to people who have seen or clicked on Facebook Ads.

There are many reasons why Facebook Offline Conversions can be useful for companies. For example, a car dealership company may set up Facebook Offline Conversions to find out how many people have bought or serviced their cars after viewing or clicking on Facebook Ads.

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This can be done by uploading customer information such as names, email addresses, and telephone numbers from the company's CRM, POS, or payment system to Facebook. Facebook will match the information with the data of users who have seen or clicked on the Ads. If there is a match, Facebook attributes the sale to an ad. This tool allows advertisers to shed light on whether or not their marketing efforts have an impact.

Likewise, a reseller can use the Facebook Offline Conversions tool to find out how many people have bought or sold something as a result of their Facebook Ads.

With this information, is possible to create better Ads that will convert more and will be able to show how many offline sales Facebook Ads are generating.

However, it is worth noting that Facebook has a recommended 28 day period between ad interaction and offline conversion.

Facebook Offline Conversions features:

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Facebook Offline Conversions help to understand the effectiveness of advertising campaigns, comparing offline conversions of physical stores with the list of people who have viewed or clicked on online advertisements.
Monitor the results of your offline events

Facebook Offline Conversions will show the number of offline conversions attributed to people who have viewed or clicked on online Ads. For uploading event data offline on Facebook, it is possible to use integrations with partner tools such as LeadsBridge, thanks to Conversion Sync
Set up Facebook Offline Conversions with API

You can set up Facebook Offline Conversions with the API. The API allows you to send your offline conversion events such as sales, consultations, and phone calls data to Facebook using the offline conversions API or through partner integration.

Screenshots

Facebook Offline Conversions In-app feature one

Facebook Offline Conversions In-app feature two

Integrate Facebook Offline Conversions with LeadsBridge

Want to make the most out of Facebook Offline Conversions? Here's the always-updated list of the best integrations available for Facebook Offline Conversions and LeadsBridge.