Automatically create audiences from FollowUpBoss with the LinkedIn Matched Audiences integration

Follow up Boss is a Real Estate CRM that allows you to organize your tasks and manage your leads and customers effortlessly. By connecting your lead provider to your Follow Up Boss account, you can start immediately to optimize your marketing and sales process in order to set more appointments and close more deals.

Connect with your leads Follow Up Boss lets you connect with your leads through a unique platform. Once they’re in, you can easily manage your entire sales process. For example, you can define some rules that instantly let the system assign a lead to one of your agents. Automatic follow up When you have a lead generation system, you can instantly (and automatically) respond to your leads when they subscribe to your list. This is important, because the immediate response to your leads will increase your sales.

Moreover, you can set up a notifier that alert your agents when a new lead requires their attention. Tracking tools With Follow Up Boss you can track the entire sales process and set up reminders for your team members. Integrations Follow Up Boss integrates with more than 200 lead sources, allowing you to empower you lead generation activity and, consequently, your business.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.