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What is Gmail Custom HTML Ads
Gmail Ads are a “display campaign”, with added features such as custom targeting parameters, keywords, embedded videos, forms, call-to-action click options, with the freedom to apply your branding and creative style. To maximise your ad effectiveness and to utilise the flexible features for customisation for lead generation, you should use the Gmail Custom HTML Ads. They will require some coding, so may cost you some development fees, but it may be worth it.
Benefits of using Gmail Custom HTML Ads
If you’ve ever been faced with the challenge of marketing a product that many people don’t yet know exists or know they need, you’ll know that PPC isn’t always the best way to start! Gmail Sponsored Promotions (GPS), on the other hand, are perfect for this situation because they can drive awareness. You could target your ideal audience by demographic and interests, and related keywords to things they might be interested in. It’s a very broad-brush approach but it’s a great first step for building awareness, which could lead to generating more traffic to your site where you can build remarketing lists and lookalike audiences making your targeting narrower and more precise. Including your phone number in the expanded ad unit is a great way to generate phone calls as a result of the ad. Simply include your phone number in your ad creative or in the accompanying content. Use a unique phone number generated by call-tracking software, so you can track any calls that are generated from your GSPs.
Why should I use Gmail Custom HTML Ads
Using the custom HTML ad format, you can embed videos within your expanded ad unit. This is ideal for targeting new audiences and generating awareness, as asking the user to watch a video which is already within the ad unit is much lower commitment than asking them to click directly through to your website. If your product or service is quite unknown and a demonstration or video helps explain the concept then using video in this ad format might also help conversion rates once the user eventually lands on your site.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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leads of Gmail Custom HTML Ads
Dallas Theological Seminary launched a series of free online courses, promoting them to various interest groups through Facebook ads, thanks to LeadsBridge, DTS was able to decrease the cost per lead up to -50%