Automatically create audiences from Google Contacts with the LinkedIn Matched Audiences integration

Google Contacts is a powerful tool that helps you organize, review and manage your contacts.

The main advantage of Google Contacts is that it allows the auto-complete function in other Google products, such as Gmail, Google Drive, and Google Calendar. Moreover, Google Contacts will enable you to manage all your contacts in one place, being able to create groups of contacts divided between customers, suppliers, leads, etc. Moreover, Google Contacts’ features include the ability to create personal mailing lists and quickly send messages or calendar invitations to the groups of people you contact more often.

Thanks to Google Contacts, you will always have all your contact information at hand, through the details that your contacts add to themselves in Google Contacts. If your connection changes his email, adds new photos, modifies personal information, and shares it all in his Google profile, you will have it automatically updated in your address book. Furthermore, if you are using Google Contacts within your company, you can add all-important contacts and their information to a list that all users with a corporate email address will automatically see, so you don't have to waste time searching the right email address anymore.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.