Streamline your data management process with the Hotpads + Google Customer Match integration

HotPads is a map-based housing search engine, delivering the most meaningful and interactive housing search experience online. HotPads features rentals, homes for sale, foreclosures, vacation rentals, and hotels.

HotPads works to deliver as much relevant information to housing shoppers as possible during their search. It features demographic and housing heat maps that allow users to get quick snapshots of cities or neighborhoods. HotPads also maps points of interest like schools attendance zones, public transportation stops, and enables users to mark their own points of interest like "work" and "favorite cafe". Home shoppers also have the ability to hand-draw their own search right on the map with the Lasso tool and visualize area prices with the HotSpots tool.

HotPads also features the first Buy vs. Rent search portal. Housing shoppers can browse both homes for sale and for rent at the same time based on the estimated monthly cost. Users can customize the mortgage variables to meet their unique situation. This allows housing shoppers to see exactly what they can afford to buy and what they can afford to rent, allowing them to make more informed housing decisions.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.