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What is HubSpot
HubSpot is an inbound marketing software designed to help marketers and business owners to attract visitors to their website, and convert them into leads, and close them as clients. Hubspot is famous for being an all-in-one platform, that allows you to bring your entire business online.
Benefits of using HubSpot
HubSpot enables you to design and customize your own web forms which are necessary for acquiring new leads and subscribers. Hubspot’s CRM is one of the most advanced tools to manage your leads and customers. It allows you to send newsletters and follow up your prospective clients once they subscribed to your lists. In addition, the CMS (Content Management System) offered by HubSpot allows you to create online content that attracts more visitors, without coding.
Why should I use HubSpot
With Hubspot’s CRM you can segment your audience, assigning a score to your best leads. By doing so, you’ll be able to create custom journeys for your prospective clients that drive them through your entire pipeline, thanks to marketing automation, in order to increase conversions.
What is Sendy
Sendy is a self-hosted email marketing platform that allows you to send newsletter campaigns via Amazon Simple Email Service (SES). Amazon Simple Email Service (SES) is the cheap email platform based on Amazon’s infrastructure that allows you to send and receive emails without effort. In comparison to other similar solutions, using Sendy for your newsletters is cheap and convenient.
Benefits of using Sendy
With Sendy you don’t pay a monthly fee, but you are charged based on how many emails you send. Moreover, Sendy lets you easily manage your lists and subscribers, track your results, in order to understand clicks, opens, bounces, etc., which enables you to scale your marketing results.
Why should I use Sendy
Moreover with Sendy you can save time thanks to autoresponders and create drip campaigns, in order to follow up your subscribers and improve their engagement with your brand.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%