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Automatically create audiences from IBM Informix with the Google Customer Match integration
IBM Informix / Google Customer Match
Integrations

Streamline your data management process with the IBM Informix + Google Customer Match integration

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Does IBM Informix integrate with Google Customer Match? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting IBM Informix and Google Customer Match

Quick summary of IBM Informix

IBM Informix is a secure embeddable database, optimized for OLTP, IoT and is forging new frontiers with its unique ability to seamlessly integrate SQL, NoSQL/JSON, time series and spatial data. Reliability, flexibility, ease of use, and low total cost of ownership make Informix the best in class enterprise database available in the market.

IBM Informix is a single platform that can power OLTP and OLAP workloads and successfully meet service-level agreements (SLAs) for each. Provides one of the industry’s widest sets of options for keeping data available at all times, including zero downtime for maintenance.

Informix has a small footprint, a silent install, and self-managing capabilities that make it ideal as an embedded data management solution.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with IBM Informix and Google Customer Match

Sync Google Customer Match leads of IBM Informix


Other popular Google Customer Match integrations offered by LeadsBridge

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