Automatically sync your leads with the Instagram Lead Ads + Google Customer Match integration

Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform.

Regarding the benefits of Instagram Lead Ads, we must certainly consider the possibility of being able to collect valuable information from potential customers without removing them from the Instagram platform. Thanks to Instagram Lead Ads, you will be able to get email addresses, mobile numbers, user professions, and personal preferences.

First of all, the possibility of being able to publish Instagram Lead Ads on Facebook and Instagram placements is undoubtedly a strong point of this tool. To fully optimize the Instagram Lead Ads, it's advisable to use automatic arrangements since they allow you to automatically select the recommended placements for your listing, based on the purpose and creativity of your ads. All this will enable you to boost your Ads.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.