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What is Instapage
Instapage is a landing page software that allows marketers and advertisers to increase the conversion rates online. With Instapage, without writing a single line of code, you can quickly and easily build high performing landing pages for your campaigns. You can just customize pre-made templates or start from scratch. However, unlikely other landing page builder tools, the pre-made templates you see on Instapage are pre-tested for you.
Benefits of using Instapage
With Instapage you don’t need to worry about mobile traffic. In fact, the platform enables you to build your beautifully designed landing pages that are already optimized for mobile traffic. By doing so, you can collect leads and clients also from people who browse with their mobile phone, which represents a huge percentage of today’s website traffic.
Why should I use Instapage
It's very easy to customize your pages with Instapage. Thanks to its drag-and-drop system, you can add and remove elements to your landing pages, simply by using your mouse. Instapage allows you to collaborate with your team members, by giving your partners and clients the ability to review the design and suggest modifies, in real-time. With Instapage you can track your landing pages’ results thanks to its in-build A/B testing tool, so you can grow your conversions with data-in-hand.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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