Automatically create audiences from Kajabi with the Google Customer Match integration

Kajabi is a one-stop shop for building premium courses online.It provides web hosting, course creation, payment handling, and email list management (including analytics). With these powerful features, Kajabi looks to be a very exciting way to create, market, and sell courses online. You don’t have to deal with different tools and try to make them work together. Kajabi makes sure your course look great without any hassle.

Trough Kajabi you can use a custom domain name, but Kajabi requires that it has an SSL certificate through CloudFlare. They explain this process in their Site Settings page. There are different sections within the Kajabi dashboard, but you need to learn which one to use first. Before creating your first course, you need to complete your account profile and set up your website settings. Setting Up Your Website Kajabi will host your course website as part of its service. However, your website will be a sub-domain and will show at https://yourcourse.mykajabi.com.

Kajabi allows you to create forms with custom fields to collect visitor data so you can understand your audience better and start speaking directly to their needs. Forms can be used on landing pages, on your website, or even inside your products. Lifecycle make it so you can better understand and track your people’s journey, allowing you to see at a glance how they’ve been introduced into your ecosystem, what stage of the journey they’re in, and how they engage with your content and interact with your marketing. We live in a mobile world and your products should be easy to consume and look great on any device. All of our Kajabi’s product themes are fully mobile responsive and are beautiful on computers, tablets, and phones.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.