Automatically create audiences from Landingi with the Google Customer Match integration

Landingi, is the tool to create simple and effective landing pages for your marketing campaigns. Landingi allows you to create landing pages that convert without the help of anyone.

The intuitive editor of Landingi allows you to be independent of technicians or designers because it contains all the elements necessary to create landing pages with both basic and more advanced features. The templates ready in Landingi are more than 100 and the’re all specifically designed for each business. Each template can be quickly edited and modified. With Landingiollect you can collect your customers' data with the Landing forms. Use ready-made templates or create new ones you can add fields, change names or colors and you can do everything yourself, without designers or technicians.

Landingi allows you to test the different landing pages and improve the results A / B tests in Landingi will help you optimize individual elements of the campaign like text, buttons, images or shape and with these all the results of your campaign. Moreover, you can manage the data obtained without difficulty. The Landingi inbox will help you manage the data you've collected. You can filter the results and make a search on the contacts you want to view at the moment. Landingi analytics constantly monitor the most important parameters of your campaign, you can see how many visitors have your landing page, how many actions have been done on this and what is the conversion rate on each single section.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.