Streamline your data management process with the LawRuler + Google Customer Match integration

Law Ruler is a client intake and lead conversion software designed to significantly increase lead generation and conversion rates of law firms. Built based on the needs and requirements of modern law offices, Law Ruler features capabilities and tools that are not offered in many legal practice and lead conversion platforms in the market today.

With Law Ruler, users are able to fully optimize their intake process and close more leads than ever before as well maximize their expenses on advertising. On top of a very robust feature set, Law Ruler is also one of the most affordable case intake and lead conversion solutions, giving users a very high value product for their money. Customer support is also topnotch. Law Ruler support team is ready to deliver the help users need from installation to implementation and optimization.

Law Ruler comes with a lot of tools and features that are built to improve case intake and lead conversion percentages of your law firm. By automating your intake process, Law Ruler helps eliminate the problems that prevent leads from converting into actual clients. Additionally, this system works well with both offline and online advertising campaigns.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.