Automatically create audiences from LeadPages with the Google Customer Match integration

LeadPages is the leading landing page builder designed for marketers, business owners and entrepreneurs who want to increase their online marketing. With LeadPages, you can create high performing landing pages without coding.

Thanks to its easy-to-use landing page builder, LeadPages doesn’t require you to write a single code. You can start customizing high performing, pre-made landing page templates made from professional designers. Every landing page you build with LeadPages is fully responsive, so you don’t need to worry about sending mobile traffic to it. With LeadPages you can build unlimited landing pages, run A/B tests, analyze your results, and understand exactly which pages and ads generate more leads and sales for your business.

One of the many reasons why you should use LeadPages, especially if you like already designed models or if you have a design of your own, is that you can build your landing page the way you want. There are some ready-to-use templates available on Leadpages. Another of the advantages of using these models is that they are professionally designed and take care of user requirements and company size.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.