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Automatically create audiences from LeadQuizzes with the Google Customer Match integration
LeadQuizzes / Google Customer Match
Integrations

Automatically create audiences from LeadQuizzes with the Google Customer Match integration

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Quick summary of LeadQuizzes

LeadQuizzes is a platform that allows you to create high converting quizzes that you can promote online, in order to get more qualified leads. Nowadays, it’s very important to create highly customized marketing funnels for your business. But, how can you understand the specific needs and desires of your leads, in order to send them to the most relevant message that transforms them from cold traffic to leads and clients? With Quizzes, you can. LeadQuizzes enables you to leverage the power of creating quizzes and survey to qualify your audience. By doing so, you’ll have the ability to push the people into the right stage of your marketing funnel.

How does LeadQuizzes work? First of all, with LeadQuizzes you can easily create the landing page that contains the quiz. The more traffic you’ll send to this page, the more leads and clients you’ll get. Then, those who arrive on your landing page will complete a quiz. When they are done, they visualize the lead capture form.

After subscribing, people will be redirected to your offer page, that may contain the quiz results and the offer page. LeadQuizzes allows you to do all that. Moreover, you can customize the entire design of your quizzes, run A/B split tests and send your collected leads to your email marketing software.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with LeadQuizzes and Google Customer Match

Sync Google Customer Match leads of LeadQuizzes


Other popular Google Customer Match integrations offered by LeadsBridge

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