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What is LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.
Benefits of using LinkedIn Lead Gen Forms
This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.
Why should I use LinkedIn Lead Gen Forms
Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.
What is Welcome Email
Sending a welcome email is a best practice for businesses that rely on lead generation. In fact, a welcome email is a message sent by the companies who want to connect with their audience as soon as their leads and clients opt into their list.
Benefits of using Welcome Email
Studies reveal that 22% of annual email marketing revenue comes from welcome series. The reason is simple: when someone subscribe to a newsletter or a mailing list, his/her attention is a very high level so businesses leverage this opportunity to make an offer.
Why should I use Welcome Email
That’s why it’s very important to send a welcome email immediately when leads come in, by using tools like LeadsBridge or an email software that allow you to connect with your audience quickly.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%