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What is Memberful
Memberful is a professional membership software used by the web creators, helping them sell memberships to their audience. Memberful makes it easy to sell memberships to your audience. Whether you’re writing a paid email newsletter, producing a podcast, or selling an online course, it’s simple to design your plan, add a purchase link to your site, and have your customers sign up.
Benefits of using Memberful
Memberful gives them complete control over their membership program, including building and maintaining their own website, providing customer service, and integrating with best in class third-party tools like WordPress and MailChimp.
Why should I use Memberful
The company was founded in 2013 with a goal to help independent businesses across the web to thrive with a sustainable business model.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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