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What is Microsoft Azure
SQL Azure is Microsoft’s cloud database service. Based on SQL Server database technology and built on Microsoft’s Windows Azure cloud computing platform, SQL Azure enables organizations to store relational data in the cloud and quickly scale the size of their databases up or down as business needs change. Data is hosted, managed and provisioned in Microsoft data centers.
Benefits of using Microsoft Azure
The advantages of Microsoft Azure are compatibility with Windows, Linux, and container as well as an excellent frontend management interface. Microsoft has been investing heavily in the Microsoft Azure public cloud architecture and the efforts are paying off in the Infrastructure-as-a-Service (IaaS) field. Microsoft Azure was once an also-ran, but now it is competing fiercely with market leaders Amazon Web Services and Google Cloud Platform.
Why should I use Microsoft Azure
With Microsoft Azure, developers and IT workers have a platform that lets them easily create and deploy modern, cross-platform web and mobile applications. The system also allows them to store information in the cloud and back them up for quick and easy recovery. Azure lets you run your enterprise applications as well as large scale computing processes and implement powerful predictive analytics. The Azure platform also enables users to create intuitive products and services by leveraging Internet of Things services. Azure operates on a global network of Microsoft-managed datacenters spanning 22 regions.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
Sync Google Customer Match
leads of Microsoft Azure
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