Automatically create audiences from Mindbody with the Google Customer Match integration

Mindbody is business management software targeting Health and Wellness companies to help them effectively manage their marketing and business operations. It helps in automating business tasks, including payment collection, confirmations, rescheduling, and payroll processing. Software’s easy-to-use and effective marketing tools allow organizations to stay in touch with their customers and integrate promotions at the point of sale. The marketing tools allow creating custom gift cards and starting promotions and loyalty programs. Clients can conveniently book their next appointment through the website or the Android & iOS app.

Mindbody helps businesses grow by providing them with the necessary tools to effectively manage their resources and automate their business tasks. Clients get to book their appointments as per their convenience using a device of their choice, while their visit history and payment details are stored in a single and easy-to-manage profile. You can link the schedule directly to the website as well as a Facebook page. Different filters like by name, by service, by staff member etc. make sorting the entire schedule easier.

Mindbody can take the customer experience to another level and make it easier for users to manage their appointments right from their phones, but this is no all because with Mindbody you can also managing staff resources more accessible, thanks to organizational features that help organize the team’s work, and schedule employee’s work in a single, easy to manage the place. Payroll can also be processed quickly and without any hassle. A huge plus, Mindbody offers Android and iOS apps.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.