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What is Monster
Monster is an all-around applicant tracking system that enables the hiring team to carefully manage the entire hiring process. With its four independent modules, companies can choose to use one, two or all of them depending on their recruiting needs. Monster is made up of different modules that can be utilized on their own or combine to create a fully unified system. This enables companies to gain overall control of their hiring process from the screening to the hiring.
Benefits of using Monster
With this software, businesses are able to attract top talent from numerous sources. This expands companies’ reach so that their scope is not limited only to their proprietary job sites and popular job boards, furthermore, Monster assists in a speedy hiring process, from screening to hiring.
Why should I use Monster
Recruitment is no longer an office-only process. To accommodate hiring team members on-the-go, Monster is fully functional on mobile devices. This enables them to receive and review new job applications, interview, and hire while on their smartphones and tablets. Monster instantly updates the user whenever a new application has been received by the system. This way, they can immediately review the applicant’s resume and decide whether to go to the next stage of the hiring process or not.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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