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Automatically create audiences from Moosend with the Google Customer Match integration
Moosend / Google Customer Match
Integrations

Automatically create audiences from Moosend with the Google Customer Match integration

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LeadsBridge is a reliable integration platform that supports you with 370 integrations. Start now connecting Moosend and Google Customer Match

Quick summary of Moosend

Moosend is an email marketing solution that comes with a series of advanced tools for sending great newsletter, manage contact lists and monitor the campaign performances. Its user-friendly responsive visual editor (which allows you to design an email that perfectly works on mobile devices too) is enhanced by automation features, for an easy visual workflow setup that also includes conditionals steps and pre-configured actions. Once you have configured your automated workflow, Moosend will send triggered email messages, based on subscribers’ behaviors (including shopping cart abandonment), in order to send the right email to the right person at the right time.

One of the most interesting features provided by Moosend is the real time tracking, that allows you to to get advanced analytics for your email marketing campaigns in real time. The Moosend Analytics includes CTR (for each link included into the email messages), receivers’ client, devices and location and advanced stats for each subscriber. Moosend also provides transactional emails service, API and SMTP integrations, and integrations with several services and platforms such as Salesforce, MailChimp, Woocommerce and Optimonk (for lead generation purposes). Its user-friendly responsive visual editor (which allows you to design an email that perfectly works on mobile devices too) is enhanced by automation features, for an easy visual workflow setup that also includes conditionals steps and pre-configured actions.

Once you have configured your automated workflow, Moosend will send triggered email messages, based on subscribers’ behaviors (including shopping cart abandonment), in order to send the right email to the right person at the right time. One of the most interesting features provided by Moosend is the real time tracking, that allows you to to get advanced analytics for your email marketing campaigns in real time. The Moosend Analytics includes CTR (for each link included into the email messages), receivers’ client, devices and location and advanced stats for each subscriber. Moosend also provides transactional emails service, API and SMTP integrations, and integrate several services and platforms such as Salesforce, MailChimp, Woocommerce and Optimonk (for lead generation purposes).

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Moosend and Google Customer Match

Sync Google Customer Match subscribers from lists of Moosend

Sync Google Customer Match subscribers from campaigns of Moosend

Sync Google Customer Match subscribers from segments of Moosend


About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over +370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

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Other popular Google Customer Match integrations offered by LeadsBridge

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