Automatically create audiences from Motion AI with the Google Customer Match integration

Motion AI is a chatbots builder platform that helps you create your own chat box, quickly and easily. With Motion AI, in fact, you can visually build, train, & deploy chatbots for your business, in order to connect with you audience, prospects and customers.

Motion AI’s chatbot builder is designed for non-teachy people: thanks to a simple method that allows you to use drag-and-drop modular blocks, without writing a single line of code, you can easily draw the stages of your conversation flow. No matters how complex your business is. With Motion AI, you only need to diagram your conversation flow in order to reach your goals. By connecting your bot to a messaging service, you are just ready to go! Moreover, Motion AI empowers your bots with trainable Natural Language Processing.

Natural Language Processing has always been difficult to set up, so Motion AI made it simple: by creating and training NLP intents, people will always get exactly the information they want. Motion AI is the right solution for businesses who want to stay focused on their business, and not in coding. You can deploy your bots anywhere in minutes, and finally take the guesswork and frustration out of chatbot channel deployment.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.