Generate more leads with the On24 + Google Analytics integration

ON24 is a webinar software and virtual training solution designed for businesses of any size and industry. With ON24 you can create high performing online events that help you engage your audience and provide a great virtual experience. ON24, in fact, includes over 30 interactive widgets to take the most out of your webinars, including presenter video and live screen sharing. ON24’s webinars are fully customizable with your brand colours, logos and much more.

ON24’s tools enable you to improve your marketing results. The Inbuilt analytics help you identify your best leads. By doing so, you’ll be able to empower your sales team with the insights and data they need to turn more prospects into clients.

ON24 also empowers the communication within team members and improves their productivity. Team members can easily organize online meetings and reunions for internal communications and workflow optimization. Moreover, companies and enterprises can use ON24 to transform their webinars into a powerful platform for corporate training for employees, partners and clients.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.