Streamline your data management process with the On24 + Google Customer Match integration

ON24 is a webinar software and virtual training solution designed for businesses of any size and industry. With ON24 you can create high performing online events that help you engage your audience and provide a great virtual experience. ON24, in fact, includes over 30 interactive widgets to take the most out of your webinars, including presenter video and live screen sharing. ON24’s webinars are fully customizable with your brand colours, logos and much more.

ON24’s tools enable you to improve your marketing results. The Inbuilt analytics help you identify your best leads. By doing so, you’ll be able to empower your sales team with the insights and data they need to turn more prospects into clients.

ON24 also empowers the communication within team members and improves their productivity. Team members can easily organize online meetings and reunions for internal communications and workflow optimization. Moreover, companies and enterprises can use ON24 to transform their webinars into a powerful platform for corporate training for employees, partners and clients.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.