Streamline your data management process with the Practo + Google Customer Match integration

Practo connects you with everything you need to take care of yourself and your loved ones find great doctors and book instant appointments, chat with them online, order medicines, book lab tests, get personalised health tips and store all your health records digitally so they are always with you. Practo makes finding great doctors and booking appointments with them super easy. Enter your symptoms and instantly see a list of verified doctors with detailed information including their medical qualifications, experience, fees and more. You can also read genuine feedback from patients before you select the time that is convenient and book your appointment with just a couple of taps.

Consult a doctor online for medical advice on Practo app in order to solve your medical problems quick & easy with online consultation. Get expert advice, health tips for all your health concerns. Getting a doctor’s advice has never been easier and more accessible.

Order medicines online on Practo’s online pharmacy store & get them home delivered across 50+ cities in India. Shop for medicines and other health products online on Practo app. Practo will remember your past orders and also enable you to subscribe for your chronic medications so you never run out of meds again. Moreover, with Practo you can set medicine reminders, book Lab Tests online, keep your medical records handy and much more

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.