Automatically sync your leads with the Privy + Google Customer Match integration

Privy allows over 300,000 online stores and online publishers to improve their conversion on the site through the use of pop-ups, banners, flyouts, rotations to win highly targeted and fully customizable wheels and bars.

The free Privy suite helps you grow your email list from your website, your online store, social media channels, mobile phone, and in-store traffic. All without any coding or development capacity required.

In addition, Privy offers you customizable and compatible mobile device display types, including popups, banners, flyouts, scroll boxes, ad slots, and built-in email collection modules.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.