Streamline your data management process with the Qualtrics + Google Analytics integration

Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities. Anyone (with no experience) can use this research suite to build surveys, send surveys and analyze responses. All from any online location, any time you need.

Use of Qualtrics software requires a CMC email account login and password. You must use the CMC Qualtrics web form to log in or create an account. If you go to the public Qualtrics website and create a trial account, any surveys you create or data you collect will not be accessible from the CMC Qualtrics site.

When using Qualtrics, Firefox, Chrome and Safari are the recommended web browsers; problems have been encountered when using Internet Explorer.

Google Analytics is a web analytics service. It allows you, for example, to measure the efficiency of your marketing activities and improve your website performances. Google Analytics requires you to install the tracking code on your website or blog. By doing so, you’ll be able to get important insights this tool.

Google Analytics makes it possible in various ways to understand if we are channeling economic efforts in the right direction, mainly with its four advanced reporting areas. Thanks to it, you will discover who your audience is, how these people have reached your website, what they did during the exploration, and whether they have converted or not.

If you want to understand which campaigns generate the most conversions and sales, you'll surely need Google Analytics to do it this tool will allow you to analyze your campaigns in detail: bounce rates, subscriptions, conversions, time spent on the site and much other. Furthermore, Google Analytics can help you allocate your budget more intelligently, as it distinguishes functional from dysfunctional practices.