Automatically create audiences from RentalsUnited with the Google Customer Match integration

Rentals United is the most advanced channel manager for holiday rentals today. Rentals United is an online software allows property suppliers to sell more nights via multiple channels. When a booking is made, availability is updated everywhere at once. When suppliers change nightly prices, those prices change everywhere at once too.

Rentals United also allow you to get more inventory at a click of a button! A great tool for vacation rentals agencies looking to get more properties in targeted locations. The system allows partners to exchange information updated in real time regarding the properties that record the highest level of user satisfaction and less availability.

The extraordinary success on the platform has prompted the company to open up to the global market and offer its services to owners and managers of accommodations all over the world. Thanks to its ability to manage a huge amount of data daily, the system, extremely complex but at the same time easy to use, makes Rentals United aby a leading company in the distribution sector.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.