Automatically create audiences from Salesflare with the LinkedIn Matched Audiences integration

Salesflare is a Customer Relationship Management platform specifically created for salesmen. Most CRMs require users to enter customer information into their system, which can be a very redundant and painstaking process that decrease the conversion rates of your funnel. Salesflare ditches that part and focuses on what salespeople do best: selling.

Salesflare doesn’t require leads and customers to input their data, such as emails, phone numbers, and address books, into the software. The platform in fact is built on top of salespeople’s existing data pools, which makes it easy to organize and manage the information you need to make a sale. The software automates the whole gathering and storing of customer information, reducing time spent on data entry up to 70%.

Salesflare gives your salespeople a huge boost in terms of productivity and effectiveness, helping them focusing on sales-related tasks instead of spending a significant amount of time on data entry. Thanks to the opportunity prioritizing feature, you and your sales team are always aware about that’s most important. With Salesflare, your time is spent on managing your customers, and not customer data.

LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

The main benefit of the LinkedIn Matched Audience is the matched audience. In fact, by using matched audiences, you can redirect website visitors, market contacts from customer databases and marketing automation platforms, and reach the decision-makers of target companies for your account-based marketing programs. It is available for all LinkedIn advertising products, including sponsored content, sponsored InMail, and other ad formats.

The matched audience helps increase ROI by allowing you to focus your efforts on the audience and on the accounts that are most likely to generate revenue. But this is not all: the retargeting of the website allows you to market LinkedIn members who have visited your website. You can easily define a target audience and publish relevant advertising content based on the pages visited by users on your site. Contact targeting allows you to upload or integrate your contact lists. Create a custom audience by uploading your email address lists or connecting your contact management platform. Account targeting helps you reach decision-makers within your target accounts.