Salesforce® provides a powerful, convenient, and simple Web services API for interacting with Lightning Platform.

Salesforce® uses the same underlying data model and standard objects as those in SOAP API. REST API also follows the same limits as SOAP API.

The Salesforce® advantages include ease of integration and development, and it’s an excellent choice of technology for use with mobile applications and Web 2.0 projects. To use the API requires basic familiarity with software development, web services, and the Salesforce user interface.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.

What you can do with Salesforce® and Google Customer Match

Sync Google Customer Match leads of Salesforce®

Sync Google Customer Match leads from campaigns of Salesforce®

Sync Google Customer Match leads from lead sources of Salesforce®

Sync Google Customer Match leads from list views of Salesforce®

Sync Google Customer Match leads from reports of Salesforce®

Sync Google Customer Match contacts of Salesforce®

Sync Google Customer Match contacts from campaigns of Salesforce®

Sync Google Customer Match contacts from lead sources of Salesforce®

Sync Google Customer Match contacts from list views of Salesforce®

Sync Google Customer Match contacts from reports of Salesforce®

Sync Google Customer Match cases of Salesforce®

Sync Google Customer Match cases from campaigns of Salesforce®

Sync Google Customer Match cases from lead sources of Salesforce®

Sync Google Customer Match cases from list views of Salesforce®

Sync Google Customer Match cases from reports of Salesforce®

Sync Google Customer Match opportunities of Salesforce®

Sync Google Customer Match opportunities from campaigns of Salesforce®

Sync Google Customer Match opportunities from lead sources of Salesforce®

Sync Google Customer Match opportunities from list views of Salesforce®

Sync Google Customer Match opportunities from reports of Salesforce®

Sync Google Customer Match accounts of Salesforce®

Sync Google Customer Match accounts from campaigns of Salesforce®

Sync Google Customer Match accounts from lead sources of Salesforce®

Sync Google Customer Match accounts from list views of Salesforce®

Sync Google Customer Match accounts from reports of Salesforce®

Sync Google Customer Match person accounts of Salesforce®

Sync Google Customer Match person accounts from campaigns of Salesforce®

Sync Google Customer Match person accounts from lead sources of Salesforce®

Sync Google Customer Match person accounts from list views of Salesforce®

Sync Google Customer Match person accounts from reports of Salesforce®

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

Other popular Google Customer Match integrations offered by LeadsBridge

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