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What is Salesforce®
Salesforce® provides a powerful, convenient, and simple Web services API for interacting with Lightning Platform.
Benefits of using Salesforce®
Salesforce® uses the same underlying data model and standard objects as those in SOAP API. REST API also follows the same limits as SOAP API.
Why should I use Salesforce®
The Salesforce® advantages include ease of integration and development, and it’s an excellent choice of technology for use with mobile applications and Web 2.0 projects. To use the API requires basic familiarity with software development, web services, and the Salesforce user interface.
What is Oracle Responsys
Oracle Responsys is a marketing platform designed to create a personalized customer experience through different channels.Nowadays, in order to increase your marketing results, you need to make your marketing message relevant to the people you address. Moreover, you can’t use only one marketing channel for delivering your offers. People browse the web through Facebook, Twitter, Youtube.
Benefits of using Oracle Responsys
That’s why Responsys is different than other CRM. First of all, with Responsive you can create cross-channel customer experiences, by reaching them through different platforms.
Why should I use Oracle Responsys
Responsys allows you to get the data you need to create precisely targeted audiences and deliver the right advertising and content to different buyer personas. By doing so, you’ll be able to improve the engagement with your audience and, consequently, increase conversions and sales, by sending the right offer to the right people. With Responsive you can scale your business, by getting the insights you need in order to understand which strategy works better for you, and achieve your goals.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%