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Automatically create audiences from Shiksha with the Google Customer Match integration
Shiksha / Google Customer Match
Integrations

Streamline your data management process with the Shiksha + Google Customer Match integration

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Does Shiksha integrate with Google Customer Match? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting Shiksha and Google Customer Match

Quick summary of Shiksha

Shiksha.com is a one-stop-solution making course and college selection easy for students looking to pursue undergraduate and postgraduate courses in India and abroad. It's also accessible to users on the move through the mobile site.

Shiksha's website is a repository of reliable and authentic information for over 14,000 institutions, 40,000 plus courses and has a registered database of more than 3.5 million students. Shiksha offers specific information for students interested in UG/PG courses in India and Abroad across the most popular educational streams.

Shiksha has an active ask and answer community called Shiksha Café, where over 1000 experts answering career and college related queries. Students can ask questions, participate in discussions and stay updated with latest news, articles related to their education interest. Shiksha.com is India’s smartest college gateway that blends higher education related domain knowledge, with technology, innovation, and credibility to give students personalised insights to make informed career, course and college decisions.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Shiksha and Google Customer Match

Sync Google Customer Match leads of Shiksha


Other popular Google Customer Match integrations offered by LeadsBridge

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