Streamline your data management process with the ShortStack + Google Customer Match integration

ShortStack is software for creating forms, online contests, hashtag giveaways, landing pages, websites, and emails.

ShortStack allows you to create and launch hashtag contests and comment-to-enter sweepstakes, build landing pages and mini websites, share unique offer codes with your customers, and challenge your visitors with a puzzle quiz. With it, you can also create photo and video contests to captivate your visitors.

ShortStack's real-time analytics helps to collate and analyze results from landing pages and emails. Need more insights? Add tracking pixels from your favorite tools such as Facebook, Google Ads, and Google Analytics to get more valuable data. Use ShortStack integrations to connect with your favorite tools through LeadsBridge.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.