Streamline your data management process with the Stripe + Google Customer Match integration

Stipe is an online platform designed for private individuals, SM companies and enterprises, to accept payments over the Internet, also with mobile devices.

Stripe is one of the most flexible tools in the market. You can create one-click payments, recurring payments, check-outs, etc. Moreover, your clients can pay directly with their credit card on your websites.

It allows you to manage your online business effortlessly, by integrating it with the programs and platforms that you use every day for running your business, like Wordpress, Clickfunnels, your best CRM and autoresponder, and much more.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.