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What is Typeform
TypeForm is a survey software solution. Forms and surveys play a pertinent role for businesses, institutions, and organizations. Typeform aims to find a solution for create forms exciting and innovative. To make it happen, Typeform has changed the conventional ‘text and blank boxes’ structure of the forms, and uses many interactive mediums that make the target audience want to be the part of the exciting activity i.e. filling forms.
Benefits of using Typeform
Making a form on Typeform is very easy yet a lot different from the other available apps in the market. The unique features, the responsiveness of the forms to various gadgets, and many other advanced features make the Typeform stand out from the competition. Typeform, making forms is as easy as a walk in the park. With a drag and drop feature along with the availability of numerous items, you get a lot of flexibility and ease in creating forms of your liking. The questions types may include multiple choice questions, pictures to choose from, rating scales, and opinion scales allow you to cater to the multiple interests of your target audience. Moreover, the interactive and user-friendly interface of Typeform acts as the cherry on the top to create exciting and meaningful forms and surveys.
Why should I use Typeform
The free API provided by Typeform is developed keeping in mind the practical application and easy deployment. The API allows you to integrate your surveys and forms with other applications. Along with the free API, Typeform has data export options that make your job more convenient. Another exciting feature that makes Typeform more powerful as a tool to create your forms and surveys is the ‘Logic Jumps.’ With ‘Logic Jumps,’ you can integrate your own survey logic with the Typeform tools.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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