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What is Unigo College Match
Unigo is an online resource that opens up the lines of communication between high school and college students with thousands of reviews, photos, videos, and articles from the students who attend America’s top colleges. Students can explore colleges, connect with current students, and get expert advice on how to succeed in college and beyond.
Benefits of using Unigo College Match
Unigo provides cutting-edge tools, compelling content, and essential information, empowering students to make the best decisions about their college experience and it connects students with the experience of education through content and the community. Because schools and colleges are their primary market and because customers range from nonprofit, for-profit, private, and state schools, they prefer to use B2E (Business to Education) , rather than B2B. B2E recognizes that colleges are in the business of education, and are different from corporations. B2E brings the business of education together with products and services that only Unigo can offer.
Why should I use Unigo College Match
Admissions departments must keep up with rapidly-evolving strategies and technology platforms. Millennials discover and respond to information in uniquely different ways than previous generations. Students have more choice, 33% apply to seven or more schools and 16.5% of seniors intend to apply to 11-20 schools, students and families are increasingly recognizing that “top school” lists are imperfect tools and they also need a way to find the right match based on the uniqueness of each student.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
Sync Google Customer Match
leads of Unigo College Match
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%