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Automatically create audiences from University Careers 360 with the Google Customer Match integration
University Careers 360 / Google Customer Match
Integrations

Streamline your data management process with the University Careers 360 + Google Customer Match integration

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Does University Careers 360 integrate with Google Customer Match? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting University Careers 360 and Google Customer Match

Quick summary of University Careers 360

University Careers360 is data-enabled and technology-driven Educational Products and Services Company, Careers360 seamlessly integrates millions of student and institutional data points with the user generated preferences of its more than 15 million monthly visitors, to build sophisticated Prediction and

Recommendation products for the students to explore and achieve career plans, based on their interests and abilities.

Driven by a members young team, Careers360 offer 250+ courses and have 250+ products, from exam preparation to college recommendation, used by over 15 million students every month. Experts help students, parents, policy makers, educationists and academics in taking informed decisions.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with University Careers 360 and Google Customer Match

Sync Google Customer Match leads of University Careers 360


Other popular Google Customer Match integrations offered by LeadsBridge

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