https://leadsbridge.com/wp-content/themes/leadsbridge/img/integration-lg-logos/logo443.png
https://leadsbridge.com/wp-content/themes/leadsbridge/img/integration-lg-logos/logo421.png
Automatically create audiences from Upwork with the Google Customer Match integration
Upwork / Google Customer Match
Integrations

Streamline your data management process with the Upwork + Google Customer Match integration

https://lb-mkt-website.s3-us-west-2.amazonaws.com/integration-double-logos/443-421.webp

Does Upwork integrate with Google Customer Match? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting Upwork and Google Customer Match

Quick summary of Upwork

Upwork is a cloud-based global freelance jobs platform formerly known as Elance-oDesk. It is purportedly the online workplace site that has the broadest coverage and the largest pool of employers and job finders. With this software, businesses and freelancers alike vie for the best service with competitive prices. Both parties offer rates that are attractive to their audience to attract the finest projects and project makers. And to assist users to find what they are looking for, the application has a most robust search engine with a variety of filters to narrow down or to widen the search net. Furthermore, Upwork ensures their users that they are protected from potential frauds or scams.

The application has put in place policies that push for vigilance against potential fake employers or employees to protect the integrity of the site and its legitimate users. That is why those looking for freelancers and jobs on the platform can rest assured that they receive what is due to them. For employers on Upwork, they can rest assured that they do not waste time in ploughing through a long list of potential hires. The platform’s data science and algorithms enable them to narrow down their search so they can speedily and astutely find the best talent for the job.

Employers want the best freelancers for their projects and that is why Upwork provides a platform for meticulous freelancer search and profile reviewing. The application has features that enable businesses and individual employers to discover the best talent. Plus, employers can further screen candidates by setting up interviews with them. This allows them to verify whether the freelancer indeed has the right set of skills and qualities they are looking for. With Upwork, employers can pay their hired freelancers as soon as the job has been reviewed. They have the ability to pre-fund their accounts to be able to automatically pay for services rendered. But if they prefer to pay through other means, the platform also supports credit cards payments and electronic payment gateway transactions. These options allow them to choose which is more convenient for them for greater financial protection.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with Upwork and Google Customer Match

Sync Google Customer Match leads of Upwork


Other popular Google Customer Match integrations offered by LeadsBridge

No integration available but…
Send us a request and we’ll put on our integration roadmap!


https://leadsbridge.com/wp-content/themes/leadsbridge/img/icon/rocket.webp

Start Automating today!

Try LeadsBridge for free today or get a demo to see how LeadsBridge can help you scale your lead generation and marketing automation