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What is User.com
User.com is an easy-to-use software that helps you increase engagement with your audience. Consequently, you can boost sales and conversions through your entire business’ sales funnel and pipeline.
Benefits of using User.com
By gathering data about your customers, User.com allows you to automate the communication with your users with a simple drag & drop editor, in order to send emails, chat messages, SMS, and pop-ups. User.com also offers the possibility to rewrite the content of the page to suit user interests, showing more customized forms and pop-ups.
Why should I use User.com
The platform also includes an integrated CRM system for streamlining the manual sales process and knowledge base creation tool that facilitates the support procedures. User.com also offers analytics and reporting features that enable you to reach your business goals with data-in-hands.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
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