Automatically create audiences from Vcita with the Google Customer Match integration

Vcita is an all-in-one business management app designed for Small and Medium businesses that want to better manage their time and boost their productivity. With Vcita, you can let your clients book appointments online and save a lot of time of phone calls, payments processes and invoices.

The software allows you to connect with your contact base and build a long-lasting relationship with your clients, thanks to a CRM solution specifically designed for service providers. The calendar management tool helps you schedule your appointments and events, syncing your meetings with your existing calendar in order to avoid double bookings. Moreover, you don’t need to worry about payments and invoicing.

Vcita enables you to accept payments with credit cards or via Paypal, while the system creates beautifully designed, branded invoices. From lead generation to social media, you can improve your marketing campaigns by creating high converting, mobile friendly landing pages and connect them to your website and business pages. Vcita is also an email marketing tool that allows you to create beautiful, engaging emails to your contacts, in order to get more business and bookings from your prospects and customers.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.