Streamline your data management process with the Vendasta + Google Customer Match integration

Vendasta is a platform that helps B2B companies sell digital solutions to local companies. Through partners around the world, Vendasta is helping more than 1 million local companies to prosper and succeed.

The tools offered by Vendasta enhance the digital presence and online reputation of local companies. Marketing agencies, broadcasters, publishers, technology companies, banks, and telecommunications are able to reduce the cost of sales by increasing margins using the Vendasta platform.

Vendasta helps its customers using Vendasta's white label solutions, including needs assessment and automated email marketing campaigns. In addition, Vndasta offers an easy to use CRM service and app and service marketplace.

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.