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What is Volusion
Volusion is an e-commerce platform developed to improve the growth of your company. Managed by a team of dedicated e-commerce experts, Volusion is able to manage both the positioning needs of small and medium-sized businesses and the development of monetary value strategies that give companies a competitive advantage on the market. Volusion adopts the personal assistant role of entrepreneurial and freelance e-commerce and helps them create interesting e-commerce sites.
Benefits of using Volusion
The platform's functionality is based on four essential modules, each directed at a separate stage of the electronic sales operation. For starters, you can apply the Volusion creation kit to choose a theme and create a personalized shopping window, positioning personalized and optimized content for SEO and directing the ideal audience towards your product and brand.
Why should I use Volusion
In addition, Volusion simplifies and enhances your buyers' experience with a range of intelligent sales tools, including process returns and reimbursements, abandoned truck reports, related offers and cross-selling, and end-to-end marketing campaigns.
What is Google Customer Match
Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.
Benefits of using Google Customer Match
Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.
Why should I use Google Customer Match
Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.
GMH Consultancy Service has developed campaigns to generate more leads, thanks to Facebook Lead Ads and LeadsBridge, GMH Consultancy Service was able to generate +2690 leads at 5,28$ per lead.