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Automatically create audiences from WooCommerce with the Google Customer Match integration
WooCommerce / Google Customer Match
Integrations

Automatically create audiences from WooCommerce with the Google Customer Match integration

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Quick summary of WooCommerce

WooCommerce is a customizable eCommerce platform for WordPress, that enables you to create your own online store to sell your products and services on the Internet. Creating an eCommerce today it is not easy. You need to manage the graphic design, generate leads, set up the payment system, and much more.

WooCommerce gives you the ability to integrating Wordpress, the word’s most popular website builder, and you get the benefit of an easy-to-use Content Management System empowered with the eCommerce sales platform. Thanks to its integrations, with WooCommerce, your clients can buy your services and products through their preferred payment methods, from PayPal to Stripe.

WooCommerce enables you to sell anything, everywhere, from your marketplace. By setting up your shop you can choose between offering free shipping or flat-rate shipping. When needed, you can also restrict the shipping to certain countries. WooCommerce allows you to manage taxes and stock levels, in order to make it simple to run your business and focus on what matters for you.

Quick summary of Google Customer Match

Google Customer Match (GCM) allows advertisers to get closer to customers in the moments that matter. With Customer Match, you can build specific groups of customers who then form the basis of a Remarketing Audience List. Google Customer Match is a powerful tool to create segments or groups of users which you think may behave differently from others. Once a group of users is created, the emails are hashed for anonymity and then uploaded into Google AdWords.

Because this tool can provide an important feature: Google Customer Match offers is the ability to process email addresses and match your database of Google account owners. Clearly, customers with Gmail addresses are likely to be easily matched, but even if the address is not Gmail, you can be connected to a Google account and then matched correctly. Besides, Google Customer Match recognizes that the user is in the audience and can act accordingly, based on the advertiser's instructions. With Google Customer Match, you can target customers who have purchased in the past but haven't returned to your site or bought for a while.

Google Customer Match allows you to target consumers who are already customers, and help expand your services by showing them content for supplementary or complementary products. If you have a group of consumers who are your top buyers, most profitable, and most loyal, Google Customer Match is a perfect way to create an audience of customers and look for others with the same characteristics from browsing behavior, keyword search behavior, or other contextual clues.


What you can do with WooCommerce and Google Customer Match

Sync Google Customer Match customers of WooCommerce


Other popular Google Customer Match integrations offered by LeadsBridge

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